About
Elizabeth
Rhodes
I'm a Senior Product Designer with 10+ years building complex fintech and SaaS products. I close the gap between design and engineering — not by talking about collaboration, but by working directly in AI-assisted code alongside engineers.
My work spans B2B2C systems at Human Interest, enterprise retirement products at Paychex, consumer apps, and a co-founded startup I took from concept to $350K raised. I use AI as my coding co-pilot — generating and refining frontend code, opening PRs, and getting changes in front of engineers for review. I'm not a developer, but I'm much closer to that line than a traditional designer. I care about measurable outcomes, not just beautiful interfaces.
Currently at Human Interest in Portland, OR, designing AI-first workflows for retirement plan management. Open to senior roles in fintech and SaaS.
Skills
Experience
Human Interest
Sr. Product Designer
Jul 2022 – Present
- Led end-to-end design for Partner Connect — rated 9.3/10 by financial advisors
- Automated 100% of hardship distributions and loan disbursements
- Cut manual processing time by 90% through design-driven automation
- Shaped AI-first design workflows across the product org
ITX Corp (Paychex)
Sr. Product Designer
Apr 2021 – Jul 2022
- Led UX for Paychex 401(k) Retirement Services and Analytics & Reports
- Achieved 100% task completion in validation testing
- Ran co-design sessions using generative research methods
- Trained designers and created reusable components for task flow creation
TRACE
Co-Founder & Chief Design Officer
Jan 2019 – Oct 2024
- Co-founded and led all brand, UX, and product design from 0→1
- Launched MVP: 200 users in hours from a 2,300+ waitlist
- Raised $350K via Beloit gBETA accelerator
- Validated 100% user demand for the app solution through research
Broadside Digital
UX/UI Designer (Contract)
Jan 2015 – Apr 2021
- Grew Seattle Sounders app from 3.5 to 4.7 stars, <100 to 5,000+ reviewers
- Positioned the app as the #1 rated team app in MLS
- Launched engaging apps for the Dallas Mavericks and other major clients
Wacom
Sr. Product Designer
Apr 2016 – Apr 2021
- Redesigned Wacom ID to increase software adoption globally
- Created and maintained design systems for UI consistency across platforms
- Translated complex product features into intuitive global experiences
Education
Pacific Northwest College of Art
Bachelor's Degree, Communication Design · 2007–2010
Udacity
Nanodegree, User Experience UX · 2020
Want to work together?
I'm always open to conversations about senior product design opportunities, consulting, or just talking shop.
Get in touch →