UX Design Process
UX design has power because it is design with proof, design with data to back it up. Decisions aren’t just made, they are researched, tested, validated. This process takes us from ideas, to successful products. While every design project may differ in its specifics, the general starting point for most of my projects starts with some version of the double diamond approach.
Double Diamond Approach
Discover
The objective of this stage is to identify and contextualize the actual problem or opportunity.
Stakeholder interviews
Market research
Heuristic evaluation
Existing product analysis
Qualitative analysis (usability testing, heatmaps, focus groups, diary studies, session recording, user feedback)
Quantitative analysis (web analytics, form analytics, A/B testing, click testing)
Define
The definition stage consists of filtering through all the information from stage one and elaborating on it to make sense of the problems or opportunities.
Affinity Mapping
Personas
Archetypes
Feature ideation & prioritization
Design
This stage is the start of the design phase, the actual making of the solution to the problem defined in stages one and two.
Sitemap
User flow
Wireframe
Low fidelity prototype
Refine
This final stage of the process is validating the design, making final changes, applying branding, and preparing the product/solution for development.
Usability testing
Synthesis
Ideation
High fidelity prototype
Asset creation
