Designing for Change Through Social Justice Education
A children's book that sparked a global conversation about equality
7+
Countries sold in
1,500+
Copies sold
3
Major media features
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The Challenge
Adult men aren't connecting with feminism's messages. Women and non-binary people bear the burden of correcting centuries of disparity. Getting men involved means starting earlier — with boys. The challenge was making feminism feel relevant, empowering, and accessible to young children and their families.
Approach
Identified key ways boys are constrained by culture — interests, emotional expression, diversity of friendships. Connected with social change parents, kids, influencers, and media outlets to spread the message. Did interviews on TV, radio, and podcasts. Visited schools to talk directly with kids and families about equality.
The Book
Feminism is for Boys is a children's board book that reframes equality as something boys gain — not lose. Each spread shows boys thriving across activities and interests that culture says don't belong to them — being friends with all genders, expressing emotion freely, cooking, playing sports, and knowing we're all equal.
The Prints
The illustrations from the book became a line of prints — available as standalone art pieces or as a set. Designed to live on a kid's bedroom wall and keep the conversations going.
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In the Press
The book was featured on OPB's Think Out Loud with Dave Miller — a conversation about why feminism isn't about taking anything away from boys, and why starting early matters.
OPB Think Out Loud — Feminism is for Boys
Listen on SoundCloud →
In the World
The book traveled. School visits, media appearances, and a launch event that changed everything — I hosted a party to bring the community together around the book's message, met Aydian Dowling that night, and that connection became the co-founding of TRACE. Small creative acts have a way of opening unexpected doors.
Outcome
The book has been sold in the US, Australia, UK, India, and many countries across Europe. Over 1,500 copies sold within the first year. Featured on OPB's Think Out Loud, AM Northwest, Katu News, and the Wacom Blog.
7+
Countries sold in
1,500+
Copies sold
3
Major media features